Privacy Policy

Information We Collect

We collect information you voluntarily provide when you use our website, including when you:

• Fill out a contact form or request a quote (name, phone number, email address, and details about the cleaning service you need)
• Call us using the phone number listed on our website
• Send us an email or communicate with us through any channel on the site

We may also automatically collect certain technical information when you visit our website, including your IP address, browser type, device type, pages visited, time spent on pages, referring URL (the website you came from), and marketing parameters from the URL you used to reach our site (such as utm_source, utm_medium, and utm_campaign). We use this information to understand how visitors find and interact with our website, to assess lead quality based on traffic source, and to improve our services.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide you with requested cleaning service quotes
• Schedule and deliver cleaning services you have booked
• Communicate with you about your appointments, services, and account
• Improve our website, services, and customer experience
• Assess lead quality based on traffic source (for example, whether you arrived via a search engine or social media)
• Prevent spam and fraudulent form submissions
• Send you promotional communications (only with your consent, and you may opt out at any time)
• Comply with legal obligations and protect our rights

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party companies that assist us in operating our website, conducting business, or providing services to you. These include Google (analytics and search performance), Microsoft (website behavior analytics via Clarity), Meta/Facebook (advertising, when enabled), BookingKoala (online booking), and payment processors. These providers are required to keep your information confidential.
• Legal Requirements: When required to do so by law, or in response to valid requests by public authorities (such as a court or government agency).
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

Data Security

We take reasonable measures to protect the personal information you provide to us from unauthorized access, use, alteration, and destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

Analytics & Tracking Technologies

We use cookies and similar technologies to analyze how visitors use our website and to improve our services. Cookies are small files placed on your device. The specific services we use include:

• Google Analytics 4 (GA4): We use Google Analytics to track page views, button clicks (such as form submissions, booking clicks, phone number clicks, and call-to-action interactions), and traffic sources. Google Analytics sets cookies (such as _ga and _ga_*) to distinguish unique visitors and sessions. This data is processed by Google. For more information, see Google's Privacy Policy.
• Microsoft Clarity: We use Microsoft Clarity to understand how visitors interact with our website through session recordings, heatmaps, and click/scroll tracking. Clarity records how you navigate pages, where you click, and how far you scroll. Clarity masks sensitive form input by default. Clarity sets its own cookies to track sessions. For more information, see Microsoft's Privacy Statement.
• Meta Pixel (Facebook/Instagram): We may use the Meta Pixel for advertising retargeting and conversion tracking. When active, it tracks page views, form submissions, and booking actions, and sets cookies on your device. For more information, see Meta's Privacy Policy.
• Google Search Console: We use a verification meta tag to verify our site with Google Search Console. This does not place cookies on your device or track individual visitors.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our website may not function properly.

Spam & Bot Protection

To protect the integrity of our contact forms and ensure we receive legitimate inquiries, we use the following measures:

• Your IP address is temporarily used to limit the rate of form submissions. We do not store IP addresses long-term with your lead information.
• We measure how quickly forms are completed to filter out automated submissions.
• We check for duplicate submissions using phone numbers within a 24-hour window to prevent repeated entries.
• We use hidden form fields to identify automated bot submissions.
• Phone numbers are validated for format and pattern to reject obviously fake entries.

Third-Party Links

Our website may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Your Choices

You have several options to control how your data is used:

• Google Analytics: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Microsoft Clarity: You can opt out of Clarity's tracking through your browser's cookie settings or by visiting Microsoft's privacy dashboard.
• Cookies: You can disable cookies through your browser settings. Note that some site features may not work properly without cookies.
• Data Deletion: You may contact us at any time to request deletion of personal information you have submitted through our forms.

Children's Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to remove that information.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically for any changes. Your continued use of our website after any modifications indicates your acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Email: info@pristinecleaningguru.com
• Phone: (904) 469-1035
• Business: Pristine Cleaning Gurus